"How do you get to know the owners of a restaurant, just by their instagram?"

This project was made together with Susanna Tidstål, Sandra Wikström, and Maya Kjellén.

Thomas and Johnny, two guys from Gothenburg, Sweden, has decided to open up a Hole in the wall-restaurant in the center of Gothenburg.

The goal of this project was to create a branding and social media content for the upcoming restaurant. The challenge to create a good looking instagram, where the customers could truly get the sense of belonging, and a space where the owners could get to know all their customers, and the customers got to know all about the chefs.

The final result ended up being OSET! A place for the locals to quickly get good food, and just have a good time at. The content focuses on showing the good food, and all of the happy customers with their cool OSET bag. OSET is only open during evenings, and has a clear inspiration from nightlife, with the neon signs and laser photography.

See the instagram in action
See the style guide for OSET here!