"How do you make yourself stand out in the masses of designers in the world?"

Some would say it's easy. It is in fact not. This project is the result of wanting to create a personal brand for myself, including an animated logo, colors, and general branding guidelines.

The goal of this project was to make something that can portray me and my work, quicker and better than I could do in person. Who am I? What do I do for work? What do I focus on, more than creating amazing digital experiences? And how can this actually be portrayed with a single logo or a caption?

So, this is it, this is Kajsa! Going for a simple, modern and clean look with very simple elements throughout. Having a clear emphasis on the vivid teal color and a simple logo quickly gives off what nature the brand is about.